Find Online Marketing Degrees.

Niche Areas
Marketing is a field with many different areas for the creative and ambitious student to pursue. And while they may appear to be vastly divergent, they nonetheless share the common feature of focusing on the ways in which groups of targeted people are made aware of products or ideas. Areas of specialization include, but are not limited to, the following:

• Business-to-Business Marketing
• Developing New Products and Services
• Advertising
• Public Relations
• Marketing Strategy
• International Marketing (www.bu.edu)
• Consumer Behavior
• Sales Management and Control
• Retail Management
• Marketing Consulting

Types Of Associate, Undergraduate & Graduate Programs Available
Building a successful marketing career is about knowing the ropes in the real world as much as it is being familiar with the basics that govern it. That having been noted, however, a strong background in marketing is key to starting off positively. Therefore, enrolling in a well-respected program that is looked upon favorably in the field is of great importance. An Associate's degree in marketing will not necessarily lead directly to a great job in the field, but it will provide you with a solid background in it and a starting-point from which to pursue your goals further. A Bachelor's degree is often the last step before beginning work in the real world of marketing. And graduate degrees generally lead to academic or research positions.

Typical Admissions Requirements
An Associate's degree is a good place to start if you are thinking of returning to school for marketing, but if you think creatively and market yourself well, then you may find that you already have some experience in the field. For example, if you have ever worked in another job and your duties included any sort of advertising or selling a product or idea to a client, then you have done marketing (at least in some capacity). And your chances of getting into an academic program in marketing will increase if you sell yourself the same way. Of course , a strong academic background and demonstrated interest in the field also help a great deal.

Careers In This Field
Because we live in a consumer-driven economy, the avenues for marketing professionals to pursue are seemingly infinite. The specific area you choose to pursue is really only limited by your particular interests and the ways in which you want to spend your professional life. They include:

• Advertising
• Brand Management
• Business-to-Business Marketing
• Direct Response Marketing
• Distribution Channel Management
• International Marketing
• Marketing Models and Systems Analysis
• Marketing Research
• New Product Planning
• Retailing Management

Salary Ranges In This Field
The amount of money you can earn in a career in marketing depends not only on what degree you attain, but also on what aspect of the field you choose to specialize in. There are, as might be expected, both higher and lower paying jobs in marketing. Therefore, it is a good idea to look into the various fields and the amount of money they generally pay. However, as is the case with most fields, the degree you earn can be used as a reasonably good guide for earning potential. Generally, you can expect to earn the following:

Associate's Degree: $25,340 Bachelor's Degree: $31,200 - $42,000 - www.jobweb.com

But with years of experience in the field, you stand to make a great deal more money than these figures suggest.

Future Outlook
Marketing and public relations are often considered together, for the two fields can be said to constitute both sides of the same professional coin. Indeed, there is a great deal of crossover when it comes to the work that is done by professionals in both fields. Therefore, the Bureau of Labor Statistics groups them together for its job-outlook report.

"Keen competition likely will continue for entry-level public relations jobs, as the number of qualified applicants is expected to exceed the number of job openings. Many people are attracted to this profession because of the high profile nature of the work. Opportunities should be best for college graduates who combine a degree in journalism, public relations, advertising, or another communications-related field with a public relations internship or other related work experience. Applicants without the appropriate educational background or work experience will face the toughest obstacles."

"Employment of public relations specialists is expected to grow faster than average for all occupations through 2014. The need for good public relations in an increasingly competitive business environment should spur demand for public relations specialists in organizations of all types and sizes. The value of a company is measured not just by its balance sheet, but also by the strength of its relationships with those on whom it depends for its success. With the increasing demand for corporate accountability, more emphasis will be placed on improving the image of the client, as well as on building public confidence."

"Employment in public relations firms should grow as firms hire contractors to provide public relations services rather than support full- time staff. In addition to those arising from employment growth, job opportunities should result from the need to replace public relations specialists who leave the occupation". - www.bls.gov

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